Dear Tyrants, if you read the previous part, now that you've vanquished your enemies inside the government,  your regime should be settling in for the long haul.  But there's another group that can pose a bigger threat to your rule, and it's much harder to control: your adoring Citizens.  So, how can you keep the masses on your side through thick and thin? The playbook offers one essential ingredient. 

Machiavelli poses the question: “Is it better for a ruler to be feared or loved?”

As a Tyrant, you should rely on fear, because when people fear you, you are in control of them. Play your cards right, and you'll find that terror can have an unexpected benefit: winning your people's hearts. Which brings us to Uganda to meet legendary tyrant Idi Amin Dada. 
Amin's path through the playbook made violence and terror the guiding principles of his regime. 

“Toughness is good, because the people respect you”. Let’s follow his example and learn how to put your own dark side to work. 

During Idi Amin's eight-year reign, as many as Ugandans disappeared or were killed, often on his direct orders. Before diving into how Amin ruled over this former British colony, here's what you need to know about how he got the job in the first place. 

He was a Decorated soldier in the British Colonial Army

Around 1946, Amin joined the King's African Rifles, which was actually used to suppress insurrection and rebellion in African countries. He had been very involved in situations of violence, and instead of being punished for using excessive force, Amin was repeatedly promoted.

He used the army to build his base support

He was able to recruit people who were loyal to him into the army, and he started recruiting a lot of people who came from his own ethnic group, the Kakwa, from the southwestern part of Uganda. 

After the independence, President Milton Obote made him the army commander

President Milton Obote was warned by the departing governor, Mr. Walter Coutts: Idi Amin was a ticking time bomb. Obote knew at some point he would have to deal with Idi Amin. Not too long later, in 1971, Amin did seize power from Obote and ousted him in a military coup. And so began a new era full of promise.

The media embraced him. They coined nicknames like "Big Daddy." Or he was called the "gentle giant." But gaining power in a coup meant that Amin had to wipe out his enemies to secure his rule. How do you do that without turning off your fans at home and around the world? The playbook suggests a little sleight of hand. 

01. Conceal your brutality

Setting up a new regime is hard work, and it's not always pretty. Too much attention to unsavory details can really cramp a tyrant's style. That's why, thanks to the playbook, top tyrants know the value of a good cover-up. 

As word of Nazi atrocities began to spread during World War II, Hitler invited the Red Cross to tour the Theresienstadt concentration camp, which they disguised as a model ghetto full of only healthy residents, with its own bank, Jewish-run businesses, and sports leagues. 

When Joseph Stalin's agricultural policies led to millions of deaths by starvation in the Ukraine, he used disinformation, censorship, and friendly reporters to keep the truth from emerging. 

Pol Pot covered up evidence of his genocide in Cambodia that killed up to two million people, saying he and the Khmer Rouge were framed by the Vietnamese. 

Believe it or not, it wasn't long before Uganda's "gentle giant" needed to put this tactic into action. Idi Amin had a very charming personality, but no denying that this is a killer who unleashed his killing spree the very minute he seized power. 

Six months into Amin's regime, there started to be allegations that there were massacres in the barracks, particularly soldiers who were members of the ethnic groups that were closely linked to the former president, Milton Obote. People were killed in one of the forests outside Kampala. They were buried in one of the forests, or indeed, sometimes dumped into the Nile River. 

Rumors of the massacres begin to spread, so American reporter Nicholas Stroh decides to investigate along with his friend Robert Siedle, a professor at a local university. Stroh and Siedle drive to the alleged crime: a rural barracks about miles southwest of the capital, Kampala. And after two days, they seemingly disappear. Weeks pass with no signs of the men. Amin meets with Stroh's wife to reassure her that he'll leave no stone unturned to discover what happened, but it takes months for him to open an investigation. 

Then a Ugandan Army lieutenant escapes to Tanzania with a brutal story to tell. He informs police there that the two Americans were attacked by Amin's officers and hacked to death, their bodies burned and dropped into a watery grave. The crime allegedly involved high-ranking officials in the government, but Amin closed the case without any charges. 

Another playbook success story? Not exactly. The scandal turns the nature of Amin's regime from rumors into front-page news around the world. The international reporting shifts as it becomes more obvious that Amin's government is an exceptionally brutal one. 

But really, who needs the international community? What matters is that your people stay loyal, and the playbook has the perfect tactic to keep them in line. 

02. Choose a scapegoat

Every good tyrant understands their nation is made up of human beings with emotions, and emotions can be hacked. Scapegoating is one of the most effective tactics. Bullying somebody else for the ills that the general masses are facing. And that is how you earn the trust and the support and the legitimacy from the masses. There are many examples of this. 

Joseph Stalin blamed wealthy farmers called kulaks for hoarding riches during the s amid the Soviet Union's lagging economy. Muammar Gaddafi passed a special law to confiscate assets from Libya's ethnic Italians who once ruled over the country, and expelled them on what became known as the Day of Vengeance. And of course, there's Adolf Hitler, who built his entire movement from day one around scapegoating and persecuting Jews. 

But when Amin unleashes this tactic, he has a different purpose in mind. Things were economically very difficult, and Amin was trying to come up with strategies to appease the nation, so he could demonstrate that he was, in fact a legitimate and important leader. And so he needed to find a new group of individuals to target, and that was the Asians. 

There were about a hundred thousand Asian Ugandans, mostly Indians from the Indian subcontinent. The British had brought them during the colonial era, mostly to build the railroad, and they never went back. So, when the time Uganda gained independence, they owned nearly all the large shops and businesses. A lot of the Ugandans felt resentment toward the Asians. They looked around and saw Asian businessmen, and they thought, "This is our country." "There should be Africans running these shops." 

When Amin came into power, there was great jubilation amongst the Indian population of Uganda. And Amin used to say himself that he had liberated these Indians whom the British had disenfranchised. But as a student of the playbook that he is, Amin decides to change his tune. Toward the end of 1971, Amin held a press conference in which he described how the Asian community was against Black Ugandans, regarding them as being less civilized than they were. But then the kinder, gentler Amin seemingly re-emerges. 

Amin invites Asian community leaders to a meeting to help clear up any misunderstandings. A who's who of Ugandan VIPs attend the conference along with international media. The mood is hopeful until His Excellency the President arrives along with his top military brass. Amin launches into an attack on the Asian community, accuses them of tax evasion, funneling money out of the country, and discriminating against Black Ugandans in business. In other words, economic and cultural treason. Amin's speech fuels a wave of anti-Asian propaganda, hate speech, and violence. By creating divisions, not only is Amin, as the tyrant, responsible for breaking the bonds of trust within the larger society, but he's also unifying his support base, which is predominantly the Black Ugandan population. 

Now you've got your scapegoats off-balance, you might think you can do with them whatever you choose, but it's not always so simple. Even tyrannical societies have guardrails, otherwise known as laws. You need to knock them down.

03. Weaponize the law

One of the pleasures of becoming an absolute ruler: you rarely hear the word "no." But destroying all obstacles to your tyrannical whims takes work. Existing legal institutions can be a barrier to political leaders. What do they do? They dismantle them. The idea is to weaken all of the institutions and the guardrails that serve as a check on your power. And once those guardrails are down, you're free to turn the law against your scapegoat. That's something any tyrant can get behind. 

Idi Amin was able to control the government, the administration, and the economic structure. The only institution Idi Amin failed to penetrate was the judiciary, so he suspended part of the Constitution. He gave himself the power to pass decrees to accomplish what he wanted. Sideline those pesky judges, and your playing field opens wide. For Amin, it triggers the next phase of his scapegoating operation. 

One morning while visiting the town of Soroti in Eastern Uganda, Amin rises before dawn and drives himself to the local radio station. There, he addresses the nation. He said, "Last night, I had a dream that the Asians were milking the cow, but they were not feeding it, and therefore I think that we should get rid of the Asians. I want to see that the whole Kampala street is not full of Indians. They must go to their country.”

Uganda's Asian community were given three months to pack up their businesses, leave the country. Asian leaders appeal to Uganda's courts for protection, but it's no use. Many of the Asians who'd been in Uganda were born there. Their families had been in Uganda for generations. They had nowhere to go. People left their car at the airport, left the keys in the car. Nobody could figure out what was happening to them. Imagine a country where you had made your whole life, and Several generations. You're leaving, and there was not a single person to say goodbye. Well, it wasn't a disaster for everyone. Once you've cast off your chosen scapegoats, it's time to reap the rewards. 

When the entire Asian population was kicked out there was some celebration in the population in Uganda. Idi Amin was able to take those businesses that had been owned by the Asians and award them to Africans. It was a popular move. It in some ways resonated very deeply with the demands of the vast majority of people, so it was popular. Whether it was successful, that's a different question. 

After the Asian expulsion, there was a massive economic crisis. The people who had received the shops that were Asian properties didn't have the skills. They didn't know how to manage economic enterprises. The shortage of all sorts of commodities resulted in mass inflation, and many parts of the economy collapsed. So maybe terrorizing one small group won't solve all your problems. As you can see, it can actually create more headaches. 

Don't blame the playbook. It's the people who've let you down. Before they start complaining about you, give them a good reason to keep their mouths shut. 

04. Bring the pain

Torture. Torture is a very good way to deter people from opposing you. It's better than killing, because the person's kept alive. You can trap them, imprison them, pin them down, and exert raw violence against them. Tyrants love this, and they certainly do it. 

In Cambodia, Pol Pot's Khmer Rouge used a wide array of torture techniques, including waterboarding, electric shock, and even covering people in scorpions, to force confessions. North Korea's Ministry of State Security uses sleep deprivation and the Pigeon, a stress position, which, over time, forces the victim's backbone out of the body. While Joseph Stalin's NKVD favored the classic Russian strappado technique, which involves tying the victims' hands behind their backs, then suspending them in the air. 
As a result of the Asian expulsion, it was a time of increased smuggling, and it was a time of economic chaos. Nothing like a bad economy to stir up opposition to your rule. So to keep the chaos in check, Amin relied on his main torture squad: the State Research Bureau, whose agents were infamous for their viciousness and their fashion sense. Everybody who saw these agents knew who they were, because they'd wear bell-bottom trousers, dark glasses, and flowered shirts. They kind of had this vibe. But despite their cool threads, they are not good guys to have a party with. Some would be literally whisked off the street. They'd be pulled from a restaurant they'd be sitting at, bundled into the trunk of a car, and driven away. Never to be seen again. 

But everyone knew where they'd gone. Amin had a large number of torture chambers. One of the most infamous was the headquarters of the State Research Center (SRB), which was located right in the middle of Kampala and next door to the French Embassy. People working in the embassy would recount being able to hear screams. The SRB building was famous for the terrible things that happened within its walls. Ordinary, innocent people were tortured and killed. But Amin and his henchmen always made sure that they let a couple of people escape so that they could tell the story. 

Amin was very careful about cultivating rumors in a way that would keep people afraid. So the result is that ordinary citizens never knew who they could trust, and so they weren't able to mount opposition against the state. You'd think ruling through terror would push your people away, but as all tyrants know, that's not how this works. 

We're not great at distinguishing fear from a more generalized feeling of arousal. And in a dictatorship, that could actually be channeled into thinking that a heightened sense of emotion is a feeling you're feeling for the dictator themselves. And that feeling can seem a lot like love. It's not unlike an abusive relationship, such as in a family, or in a gang, or in a cult. They actually come to align themselves psychologically with the oppressor. But there are always going to be holdouts who resist your terrible charms. 

Like Janani Luwum, Anglican Archbishop of Uganda, Rwanda, Burundi, and Zaire, and one of the most powerful Christians in East Africa. Luwum was well-regarded by almost everyone. Over the course of his archbishopric, he was increasingly obliged to speak against the violence of his time. He had written a letter decrying the violence. It was enough for President Amin to see the archbishop as a threat. 
So Amin points his finger back at the archbishop. Amin accused him, along with two cabinet ministers, of plotting to overthrow the government. It was said the archbishop was stockpiling weapons in anticipation of an Anglican uprising. The next day, the two cabinet ministers and the archbishop are found in a wrecked car. Seemingly, they lost their lives in an auto accident. But witnesses tell a different story of what happened. 

Apparently, Luwum and his wife were attending a gathering at Amin's residence when the president requested a private meeting. Amin accused Luwum of treason and demanded that he sign a fake confession. Luwum refused and was taken into custody. Inside the State Research Bureau, Luwum was brutally beaten and threatened with worse if he didn't confess his crimes against the regime. But Luwum did not bend. That night, Luwum received a visitor. Amin encouraged the archbishop to reconsider, but Luwum simply prayed for God's mercy on Uganda and its leaders. But mercy was not on Idi Amin's agenda. 

His body was buried the next morning. It was never subject to an official examination report, but it's plain that he was shot, his bones were broken, and other injuries were done on him. Maybe there is such a thing as going too far. The archbishop's murder kind of solidifies the sentiment that Amin's government needed to go. But when your back is against the wall and all hope seems lost, the playbook has an ace in the hole that can still turn your fortunes around. 

05. Start a war

Tyrants always go to war, and the reason is that there's always a point when their domestic support seems to be a little fragile. And so what they do then is find a foreign enemy to marshal the country against. Amin absolutely used the threat of foreign invasion and foreign opposition as a kind of provocation that could inspire Ugandans' loyalty and self-sacrifice. Let's see how that worked out. 

In 1978, units of the Uganda Army crossed the border in the south of Uganda and invaded Tanzania. He had no legitimate reason to invade Tanzania, except as a diversion. Tanzania had maintained a close relationship with Milton Obote all these years. Now is the time for Ugandans to overthrow the regime of death. And Amin obviously did not like that. Needless to say, if you're going to make this tactic work, you need an army that's up to the task. All these years, Amin's army had advanced weapons, but his soldiers had never fought against armed opposition. All they had done was torture unarmed Ugandans.
So Tanzanian President Julius Nyerere led the Tanzanian People's Defence Force (TPDF) in a counter-invasion and invaded Uganda. That was probably not what Amin had in mind when he started all this. By this point, Amin's army, the Uganda Army, was completely out of control. The TPDF was much more organized. Amin's army collapsed very quickly. 

But Idi Amin was still in the country with a mobile radio and still communicating and claiming that he was still in power and urging the population, which he had brutalized for nine years, to actually stand up and fight on his behalf. Which was utter nonsense, of course. Nothing less intimidating than a loser on the run. So, tyrants, remember this: when you decide to go to war, make sure you pick a fight you can win. And then, eventually, he flies himself out of the country to Saudi Arabia, where he lives in exile for the rest of his life. 

The demise of Idi Amin's regime holds an important lesson. Just because you have a playbook to work from doesn't mean your success is guaranteed. To make sure your rule endures, you need an even grander vision and the discipline to see it through. 

Next, our stop is a man who dominated all aspects of his nation's day-to-day life, including the most basic concept of all: the truth.

His name is Joseph Vissarionovich Stalin, AKA Joseph Stalin. Are you ready to follow his footprint?
 

See you in chapter 4.

(Based on the How to Become a Tyrant Television documentary released by Netflix. All credit goes to them.)

Kasun Sapumohotti